The new brand reignited excitement internally and fueled new corporate partnerships. The overall expression is orderly, yet constantly transforming and illuminating. Based on a grid, and representing all the data, people and insights that comprise Quest, the shapes scale symmetrically to open up spaces and create a composition that reveals answers.
Quest diagnostics logo series#
The logo maintains the color green, the most prominent existing equity of the old Quest brand, yet the new green is embedded with a spark of illumination.Ī series of “highlighting graphics” form the basis of the identity. It imparts a sense of confidence and focus, while generating energy and movement. The new logo is simple, clean, and precise. We developed the brand identity to convey the core idea: Quest delivers more than test results, it powers ACTIONS. Quest was determined to re-imagine Diagnostics, and elevate their value in the minds of all audiences.Įxtensive research with industry professionals, physicians and patients, revealed that all stakeholders had a similar ask from Quest “help me understand the issue, make decisions, and take action.” “The North Region Senior Leadership Team has always guided us to think externally about the communities we have the privilege to serve.70% of healthcare decisions are built on diagnostic tests, yet they are undervalued and seen as “just data” by physicians and providers.Īs a whole, the industry was trending towards commoditization, and Quest Diagnostics was not differentiated, or standing out as unique in the marketplace. “With the support of Karthik Kuppusamy, PhD, VP and GM for Quest Diagnostics North Region, and encouragement of Chris Tobias, VP of Lab Operations for Quest Diagnostics North Region, we were able to get this fundraiser in place quickly,” said Luczak. Maryagnes “MA” Luczak, Laboratory Operations Training Manager for Quest Diagnostics North Region and Pittsburgh QuestCAN chapter lead, organized the T-shirt fundraiser. Through the Achievers platform, the minimum number of recognition points employees can donate is 2,500 which is equivalent to a $25 donation. In addition, Quest Diagnostics employees are able to donate RecognitionQuest points to FeedMore WNY. T-shirts and sweatshirts are shipped directly with domestic shipping charges of $5.95 for one item, $7.95 for two, and $9.95 for three or more. Prices start at $15 per shirt and additional donations for FeedMore WNY were accepted during checkout. T-shirts and sweatshirts are available for sale at. More than 230 items were sold which raised over $2,100 for FeedMore WNY as of June 3. Quest Diagnostics employees and the general public have the opportunity to purchase a Buffalo Strong T-shirt or sweatshirt in May and June. Donations received are benefiting community members affected by the mass shooting. This nonprofit was selected because it fits within Quest’s standard of giving. FeedMore WNY provides nutritious food, friendship, and skills training to its Western New York neighbors in need. As a company, Quest Diagnostics understood the community was suffering as a result of this horrific event and looked for a way to make an impact and provide employees an avenue to contribute. The Quest Community Action Network (QuestCAN) North Region chapter is supporting Western New York communities, including the area affected by the Buffalo mass shooting. Quest Diagnostics Buffalo Strong Fundraiser Supports FeedMore WNY